Use this funnel to promote and deliver a live event, such as a webinar or live stream.
This funnel is made up of 3 pages:
Webinar Page
Replay Page
Thank You Page
If you're working on a campaign right now, make sure you have these 3 funnel pages in your campaign. Otherwise, you can create a new funnel using the "Event Funnel (with Replay)"
From the dashboard, click the [+] button at the bottom of the screen to load the marketing templates. Do a keyword search for "Event Funnel (with Replay)"
Step 1 - Select Page Templates
Once you've have all 3 pages in the campaign, select page templates for each one. You can always change a page template by clicking the "Template" tab on the left menu.
Step 2 - Setup Your Pages
Webinar Page - The Webinar Page is the very first page on the funnel, it's main goal is to convert a page visitor to sign up for your webinar. The webinar itself can be held in a webinar platform like Zoom or GotoWebinar.
Replay Page - After the webinar, the replay page is where they can view the webinar again. It gives you the opportunity to encourage them to purchase your product / service by adding an option to sign up or purchase something.
Thank You Page - After they watch the replay and have decided to purchase, they will be redirected to this page to confirm that their purchase was successful.
Tip: Webinars are one of the most powerful online selling mediums. It's as close to "one-on-one" sales as you can get.
Tip: At the live event, deliver some of your BEST content to demonstrate you or your product's capabilities, then make a strong, compelling offer (loosely following the format we've given for an effective "sales" page - see tips for a "Sale" funnel), then send them to a "Sale" Funnel