A 404 error is a standard response that indicates:

  • A server is down.

  • It cannot find the requested content (due to file or domain removal).

  • The requested URL is broken.

Set one of your pages as a 404 page so that when a visitor tries to visit a page with the mentioned issues above, they will be redirected to your 404 page.

  1. Open the campaign

  2. Click Page Actions 

  3. Select Make This My 404 (Error) Page

  4. Publish the page

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