While we have handful of page templates that you can choose from, you can also start creating a page using a blank template. In this article you will learn how to build a lead capture page from start to end.
What is a Lead Capture Page?
A lead capture page is a page with a form and a submit button that allows you to collect leads for your respective offers and nurture them down your marketing funnel. These leads are saved in your autoresponder wherein you can contact them later by sending automated newsletters and other promotions. A lead capture page usually has a name and email form field, but if you want to get more information from your prospects (e.g. address, phone number, job title etc.) you can always add these fields. However as a tip, make it as simple as possible, so that your prospects won't get bored and leave your page while filling out the form.
Lead Capture Page from Scratch
1. Create a Campaign
From the dashboard, click the Add [+] button to create a campaign, select the Blank Campaign (Start from Scratch) campaign template, then create your first page.
2. Select a template
Since you're starting from scratch, select the Blank Template. After selecting this template, it will load the page editor and you'll see that the page isn't totally blank, there are a few objects there (text and picture) that you may delete or replace with your own content.
3 . Add Page Objects
The essentials that you will need on a lead capture page is an email field, name field and a CTA button.
- Click the Add [+] button
- Drag a form component, then duplicate it so you'll have 2 fields (name and email)
- Drag a button component
Note: You can drag other page objects to the page or replace the existing content with your content to customize the page.
4. Edit the Form Settings
Notice that when you duplicated your form, both of them are Name Fields, so you need to make one of them an Email Field.
- Click the settings icon on one of the fields or double click the field to slide out the property settings
- Select Text Content
- Select Email from the Field Type dropdown
5. Edit the Button Settings
Since we're working on a lead capture page, the CTA button on this page will have 2 functions when it's clicked. First is to submit the information entered by the prospect to the autoresponder and redirect the prospect to a thank you page after they have submitted.
- Click the settings icon of the button or double click the button to slide out the property settings
- Select Button Actions
- Select Submit this Form from the dropdown
- Select Go to the Next Page from the second dropdown. This means the prospect will be redirected to the next page in your campaign. If you don't want it to redirect to that page, then you can select a different option from the dropdown (e.g. redirect to a custom URL or redirect to a different page in the campaign)
6. Integrate Your Autoresponder
While your lead capture page is all set, it wouldn't work if you don't have an autoresponder integrated with it. Assuming that you already signed up for an autoresponder and have integrated the API with 10 Minute Funnels, the next thing that you need to do is integrate the autoresponder to your lead capture page.
- Click Open Campaign Settings from Button Actions or click Campaign Settings from the sidebar menu in the editor
Campaign Settings in Button Actions
Campaign Settings in Sidebar Menu
- Select your autoresponder, then click Next.
- Select your list, then click Next. This is where the lead information will be saved.
- Click OK.
7. Publish Your Campaign
Given that you're done editing your lead capture page and thank you page, then you're ready to publish and test your campaign. This is what you should expect on your test:
- The submitted name and email address will be captured in the autoresponder list
- You will be redirected to the page you indicated in Step 5 after submitting the form