Use this funnel to "sell" your product/service. This funnel begins with a "sales page" that is used to convince visitors to become buyers and an "order form" to collect payment .
This funnel is made up of 3 pages:
Sales Page
Checkout Page / Order Page
Thank You Page
If you're working on a campaign right now, make sure you have these 3 funnel pages in your campaign. Otherwise, you can create a new funnel using the "Simple Straight Sale Funnel"
From the dashboard, click the [+] button at the bottom of the screen to load the marketing templates. Do a keyword search for "simple straight sale funnel"
Step 1 - Select Page Templates
Once you've have all 3 pages in the campaign, select page templates for each one. You can always change a page template by clicking the "Template" tab on the left menu. Click here to learn more about choosing a page template.
Step 2 - Setup Your Sales Page
The Sales Page is the very first page on the funnel, it's main goal is to convert a page visitor to make a purchase.
Tip #1: You will make more sales when your sales page has ONE primary purpose: to sell your product. So, create a "Sales" page with the single goal of getting an order. Remove anything that doesn't serve this goal.
Tip #2: Of the pages we analyzed, we found that the best performing "sales" pages tend to follow this format. Model this for the great results: Begin with a STRONG attention-grabbing headline, identify their problem, show your solution, highlight benefits, display testimonials, then make your offer. Include a strong guarantee, then ask for the sale.
Page Set-up
Make sure a call-to-action button is in place on the page.
Set the button action to "Go to the next page" (the next page is the Order Page)
Step 3 - Setup Your Checkout Page / Order Page
The Checkout Page is where the customer keys in their credit card information to make the purchase.
Set the button action to "Purchase Items with New Card"
Click the link to open the Payment Settings
Step 4 - Connect Your Payment Gateway
Select a payment gateway. If you don't have one, you can sign-up for a free account on stripe.com
Enter the API Key, here's a quick tutorial to locate your API in Stripe
Step 5 - Enter an Amount
Enter an amount, then click "Next"
Optionally, you include a 1-Click Upsell Offer in the funnel. 1-click upsells allow you to offer another product on top of your main offer with a single click. It's a strategy to get your customers to spend more.
Step 6 - Publish Your Campaign
Exit the page you're working on, then click the "Publish" button on the campaign builder to publish all the pages in your campaign.
Step 7 - Test Your Campaign
That's it! Don't forget to test your campaign before promoting it to your audience.
Access the Sales Page live page URL
Click the purchase button, this should redirect you to the Order Page
Complete the form then submit, this should redirect you to the Thank You Page
Check your payment provider if the transaction went through
